Your gateway to genuine Alpine experiences
Vorarlberg for travel professionals:
Here you’ll find essential information, clear USPs to enrich your Vorarlberg products and programs and fact sheets to download.
Why Vorarlberg?
Compact. Diverse. Authentically Alpine.
From Lake Constance to 3000-metre peaks in just around 60 minutes. Vorarlberg’s six holiday regions combine remarkable diversity with a clear, authentic Alpine identity. Contemporary architecture, well-kept villages and a strong sense of quality shape the region’s character. The result is an Alpine destination that feels modern, yet remains deeply rooted in local culture.
USPs: Why Vorarlberg adds real value to your portfolio
- Alpine region with remarkable diversity (lakes, valleys, urban areas, high mountains, forests, moores,… ) within short distances:
Ideal for compact and flexible programmes - Authentic Alpine life:
Real villages, real people, real stories - Strong design and architectural culture:
A visible point of difference in the Alpine space - High standards in accommodation, infrastructure and guest experience
- Sustainability as lived practice:
A credible basis for responsible product development - Short travel times and clear structures:
Efficient planning and smooth operations for tour designers
This combination creates a high-quality Alpine product that offers guests genuine, characterful experiences and adapts easily to different markets.
Easy to Reach. At the Heart of the Alps.
Vorarlberg as the most western province of Austria is located on Lake Constance in the four-country region bordering Switzerland, Liechtenstein, and Germany.
Its proximity to the airports of Zurich, Munich, Innsbruck, Friedrichshafen, Altenrhein and Memmingen ensures short travel times and smooth international access.
Combined with reliable rail connections and very short distances within the region, this creates excellent logistics and minimal transfer effort for guests.
Nature & Outdoor Adventures: A Year-Round Playground
Vorarlberg offers the full spectrum of Alpine outdoor adventures: From soft outdoor experiences to advanced adventures, the possibilities are wide-ranging and easy to implement.
Summer
- Long-distance trails
- Hut-to-hut routes
- Via ferrata
- MTB and gravel biking
- Alpine lakes, ridge hikes and panoramic trails
Winter
- Alpine skiing
- Ski touring and freeride
- Nordic skiing
- Winter hiking
- Slow adventure experiences
Because everything is close together, programmes can be combined effortlessly.
Sustainability & mobility: Leading the way in responsible Alpine tourism
Vorarlberg follows a long-term sustainability strategy that shapes both infrastructure and tourism development. Many guests benefit from included regional guest cards and use of the public transport network in Vorarlberg. The region invests in climate-friendly mobility, low-impact mountain tourism and high-quality, future-oriented architecture.
Sustainability here is not an add-on. It is part of the regional identity and makes it easy for tour operators to offer credible, responsible travel products.
Architecture, culture & craftsmanship: European hotspot for contemporary architecture & design
Vorarlberg blends outstanding contemporary architecture with a rich cultural heritage. Alongside its internationally recognised timber architecture, the region is shaped by the legacy of the Vorarlberg Baroque Master Builders, who left a significant architectural footprint across Central Europe in the 17th and 18th centuries. Historical churches, monasteries and chapels meet modern cultural venues in a distinctive and surprising interplay.
Cultural highlights include.
- Kunsthaus Bregenz and the Vorarlberg Museum
- Juppenwerkstatt and the Women’s Museum
- Baroque churches and historical village ensembles
- The Bregenz Festival and the Schubertiade as internationally renowned cultural events
This unique blend of craftsmanship, historical heritage and contemporary design enables rich cultural itineraries that link nature, architecture, music and local storytelling.
Regional products, short supply chains & creative top cuisine: Culinary delights & the culture of enjoyment
Vorarlberg stands for regional products short supply chains, a characteristic cheese culture and a modern, creative culinary scene. From traditional alpine dairies to innovative dining concepts in design hotels, the region offers a diverse culinary landscape that integrates seamlessly into themed journeys, tasting routes or cultural programmes.
Community & authenticity: Real people, real communities, real experiences.
Many regions in Vorarlberg work with community-based tourism models. Family-run accommodation, local hosts and genuine encounters shape the visitor experience. This human element adds depth and authenticity to any itinerary and sets Vorarlberg apart from more conventional Alpine destinations.
Adventure Product Ideas. Ready to Sell
We developed modular programme ideas that are ready to adapt and integrate into existing portfolios and made for various target groups.
Possible packages:
- “Car-Free Alpine Adventure” – Hiking and biking routes fully supported by the public transport network.
- “Architecture & Trails” – Design hotels, craftsmanship and award-winning architecture combined with curated outdoor experiences.
- “Winter Slow Adventure” – Nordic skiing, winter hiking and guided nature experiences with a slower rhythm.
All modules are flexible and can be tailored to different markets, seasons and traveller types. Vorarlberg’s compact structure makes planning and implementation straightforward.
Let’s build better Alpine experiences together!
Contact me to develop new offers in Vorarlberg and for any additional insights:
Elke Fink, MA – Travel Business Relations
Vorarlberg Tourismus GmbH
Vorarlberg State Tourist Board
Poststraße 11 | 6850 Dornbirn | Austria
elke.fink@vorarlberg.travel
www.vorarlberg.travel/b2b
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